Luno, ‘Luno One’
Paid and organic social for Luno One
In 2022, we won a pitch with crypto investment app Luno to help launch their music partnership with London festival All Points East and music venue KOKO, with the objective to make sense of the relationship and communicate Luno’s cultural relevance.
The whole crypto vertical ended up hitting some choppy waters and the project ended not long after it started, but our strategy - create a service called Luno One to give fans benefits at the partnership venues, while encouraging fans to trial the Luno app - had a lot of promise. There was more creative to come (a core creative idea, ”LIVE THIS AS ONE”, was to celebrate the collective effervescence of the live music experiences that we’d missed during covid) that would make sense of it all, but it didn’t come to fruition.
We did, however, work with All Points East to integrate Luno into the festival, in the main performance areas and the private members ‘Luno Lounge.
Performance Marketing
Performance marketing, paid social
We also did a series of paid social ads to drive app downloads, which over-performed vs Luno’s previous paid social ads.
Credits
Agency: Movement
Creative Direction & Strategy: Mark Freeman
Experience Director: Tim Ash
Creatives: Mike Stone, Tom Shelton, Lewis Peat