Getir, ‘The Hand of Getir’
Rapid on-demand grocery delivery service Getir required an idea to level up their performance marketing assets that would cut through the crowded rapid grocery delivery sector and trigger a spike in app downloads.
We devised a content series tailored for urban audiences, showcasing relatable scenarios that require groceries delivered in minutes.
In each scenario The Hand of Getir would stage a helpful intervention arriving in an instant with items to fulfil a consumer’s specific grocery need, dramatising the speed and convenience of Getir's service.
The series featured an array of outputs, such as short films, animations, and photographic content, all produced to capture the audience’s attention and drive app downloads.
How did the campaign do? Getir left the UK market shortly after appointing us, just while we were delivering this first campaign, so sadly we’ll never know...
Credits
Creative Direction and Film Direction: Mark Freeman
Creatives: Mike Stone & Tom Shelton
Art Direction: Lewis Peat
Cinematographer: Neal Parsons
Producer: Julia Axner