Sprite,
‘Fresh Yourself’
We were briefed to help Sprite launch its new global brand identity and creative platform “Fresh Yourself” in Western Europe.
Behind the creative platform was a core creative idea that encouraged teens to cut through the nonsense of modern digital life and to stop overthinking your actions.
The Sprite brand was given an update for Western European markets (crucially with the colour yellow given as much presence as the historically dominant Sprite green).
My team were tasked with the visual design, motion design and creation of assets to celebrate the new pack and product intrinsics, and a series of content to amplify the ‘Fresh Yourself’ core creative idea.
Social content (paid) heroing deliciously refreshing lemony-limey product intrinsics
Static social content (paid) heroing product intrinsics
Social content (paid) amplifying ‘Fresh Yourself’ core creative idea. These creative assets followed a brilliant, sadly unseen lead creative TV film by Wieden + Kennedy involving puppets staging sudden interventions over people caught in digital overthinking.
We took the idea further and switched the POV to the audience.
More social content (paid) amplifying ‘Fresh Yourself’ core creative idea
To mark the transition from green plastic bottles to clear plastic bottles, making Sprite even easier to recycle – we were also briefed to create a suite of social and promotional content taking the lead from the product intrinsic assets.
New Sustainable Packaging, Out of Home - 48 Sheet
New Sustainable Packaging, Social (paid)
New Sustainable Packaging, Out of Home (6 sheet)
Credits
Agency: Movement
Creative Director: Mark Freeman
Experience Director: Tim Ash
Creatives: Lewis Peat, Tom Shelton, Mike Stone
Core Creative Idea: Wieden+Kennedy