Rubik's: 50 Years — Mark Freeman ☻ Creative & Strategy Leader

Rubik’s, ‘50 Years’

I recently led the ideation and design for the logo to celebrate the 50th Anniversary of Rubik's cube for Spin Master.

The brief required us to hero product intrinsics and is being used on a new product range, including an repo of the original packaging, new product innovations and partnerships with Barbie and Hello Kitty.

The design is being deployed throughout 2024 in a campaign celebrating the legacy of the design/product/plaything icon.

Credits

Creative Direction & Strategy: Mark Freeman
Art Direction & Design: Tom Shelton