My CV
LOOSE London, UK
Radio community + brand platform
Founder/Controller, 2021 - Present
-
LOOSE.fm is the eclectic/experimental/ecstatic sound & culture community platform with 10,000 monthly cross-platform listeners hosting over 500 contributing DJs worldwide
-
Currently building a new studio pavilion at an exciting London location
-
Now working on strategy, co-creation and insight partnerships for Q3 launch
MOVEMENT London, UK
Boutique digital marketing agency with £3.5m annual revenue
Creative & Strategy Partner/Co-Founder, 2009 - 2023
- Full service digital agency with a focus on cultural platforms and innovation, successfully pivoting from our mobile specialist foundations from launch
- Spearheaded creative & strategy, developing and leading creative platforms for Coca-Cola, Fanta, Sprite, Rubik’s, Getir, Fuze Tea, Benefit, Vodafone, Virgin Media, Samsung, Jo Malone, Luno, SEAT, Rubik’s, Batchelor’s, ADT, Young’s and more
- Led innovation campaigns with early use of tech such as AI, AR, image recognition, generative audio/music, voice-generation, location and more
- Creative Strategy, Messaging Strategy, Content Strategy, Social Media Strategy, Art Direction, Copywriter
- Experienced pitch leader with strong conversion track record
- Managed and mentored a talented team of strategists, creatives, art directors and writers
NOKIA CORP London, UK
Multinational telecommunication electronics corporation
Creative Director, Nokia Ad Lab, 2007 - 2009
- Led the creative strategy for a beta mobile-vouchering program for Unilever, leveraging Nokia's extensive and intricate data
ENPOCKET London, UK
Mobile marketing media & technology start-up
Creative Director, 2003 - 2007
- Pioneered the mobile channel in MMS and web, establishing it as a potent CRM tool for Vodafone, Orange, O2 and Virgin Media
- Pushed boundaries in mobile marketing for Ford, Fox, Paramount, Google, MTV, BBC, Nike, Robinsons, Britvic, Samsung, Sprint, Verizon, Disney, Pepsi, Telefonica and Airtel
- Rewrote the rulebook for SMS copywriting for brands, influentially transforming “txt spk" into concise, professional tone-of-voice led messaging
HABBO London, UK
Virtual world for teens, Community Manager, 2003
Foresight London, UK
Full service digital agency, Online Communities Manager, 2001 - 2003
thehorsesmouth.co.uk Wokingham, UK
Racing website, Community Manager, 1999 - 2001SKILLS
- Leadership
- Marketing Strategy
- Creative Strategy
- Creative Direction
- Copywriting
- Art Direction
- Design
- Presentation
- Video editing
- Audio production
- Adobe Creative Suite
& Microsoft Office - Cargo, Wix and Squarespace web build and design
- Self-trained prompt engineer (intermediate): ChatGPT 4, DALL-E, Midjourney, Firefly
EDUCATION
- 2:1 English Literature BA & William Epson Prize for Practical Drama, The University of Sheffield, 1995-98
- A Levels: English Literature, Communication Studies, Theatre Studies
AWARDS
Cannes Lions, D&ADs, The Shortys, The Smarties, GWA Effies, MMAs, UK Social Media Awards, The Drum Business Awards
MORE GOOD THINGS
- I’m an empathic, inspirational leader and team member
- I like to know what’s now and what’s next, always looking around while looking ahead, predicting trends from the temperature of the present and the patterns of the past
- I’m driven by transforming digital so it’s better for humans and the planet: more mindful, more meaningful & more sustainable
- I’m a highly rated public speaker (all-time top 5 for IAB Engage)
- I am a music and culture obsessive, a DJ, songwriter and party-planner
- I like my fashion and garms
- I cook like a champ + I’ll bring my goods to the workplace (but not to a Zoom call)
- Family and friends are #1
- I’m an advocate of neurodiversity in the workplace, with first-hand experience of managed ADHD
- I love conversation, boardgames, reading, running, sharing food, taking in art, movies & theatre, hanging out with fun people and travelling to interesting places