Sprite, Fresh Yourself
I was briefed to help Sprite launch its new global brand identity and creative platform, "Fresh Yourself", across Western Europe. The platform had a clear idea at its core: encourage teens to cut through the noise of modern digital life and stop overthinking.
The Western European rebrand gave yellow equal footing alongside the historically dominant Sprite green. I led the visual design, motion design and asset creation to celebrate the new pack and product, alongside a content series to amplify the Fresh Yourself idea.
I also led a suite of social and promotional content marking Sprite's transition from green to clear plastic bottles, a move that made the product significantly easier to recycle.