LOOSE.fm

I founded and run LOOSE.fm, the sound + culture + community platform built for joy.

Established in September 2021, LOOSE has over 500+ contributing global DJs and artists, and since July 2025, is based at London’s Design District, who also acted as an incubator for the project.

Housed in a specifically designed, converted shipping container, complete with giant glowing eyes, this project is a landmark for culture, community and creative collaboration, hosting live shows, public activations and community-centric events, with a focus on platforming leftfield eclectic, experimental, ecstatic culture from the grassroots up.

LOOSE is also a vehicle for my own creative leadership. I set the strategic vision, shape the brand, and direct all creative output: from the visual identity and programming strategy to partnerships, events and live content formats. I manage a team and lead a rotating community of contributors, providing framework, tone and momentum.

As the LOOSE platform grows, my role continues to be a blend of founder, creative director and cultural instigator: building a place where joyful, leftfield creativity can be seen, heard and celebrated, and proving the value of grassroots culture to the wider world.

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